10. Find variations of long-tail keywords

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In our opinion, time is never wasted conducting a competitive analysis.

Analyze your own domain (and that of your key competitors) with  Semrush's Domain Overview tool . It will help you quickly identify competitors who are competing for the same space as you and how your visibility compares.

competitor analysis data from SEMrush
9. Find the most profitable keywords
The most profitable keywords are those that will generate more leads, sales and conversions.

You will also find them defined as target terms or keywords for pillar pages .

These are generally high-volume, high-competition korea database keywords that really sum up what you offer, both at the topic and category level. For example, the term “Hotels” is considered a root keyword.

You can use the Keyword Overview tool   to conduct keyword research on your products or services and identify your root terms.

Keyword overview data for money terms
If you're looking for a comprehensive guide to learn how to unify a content strategy based on priority terms, check out  this complete guide .

A keyword strategy without long-tail terms isn't really a strategy.

In fact,  long-tail keywords typically have less volume than root terms and a higher conversion rate.

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You need to make sure that your SEO strategy includes long-tail variations as well as root terms.

It can be helpful to find which terms to focus on and then select long-tail variations that get more traffic.

You can use the  Keyword Magic Tool  to find long-tail keywords.

Simply enter your main keywords, choose the country, and the tool will return a list of terms. You can also modify the keyword match to broad, phrase, exact, or related match.

keyword magic tool data
11. Create a keyword map
Once you have identified your target keywords, you need to place them on your website pages and identify any gaps.