Already in the consulting firm gartner predicted that in more than of organizations that manage innovation processes would end up applying gamification. Having left the year behind could we say that they were right with the prediction in the spanish bank bbva led the way by incorporating gamification into the experience it offered to customers. After analyzing how their customers interacted they discovered that many felt safer .ing into the branch to .plete their transactions. Bbva's game was launched to encourage customers to use its digital platform with the ultimate goal of improving the loyalty and experience of its online customers.
The game allows customers to check the status of their accounts pay bills and carry out different types of transactions. The element that gamification introduced was earning points for each .pleted transaction. It also presents challenges and missions for users to get involved being Mobile App Development Service rewarded with medals and badges which can then be shared on social networks. What can traditional banks learn from challengers bbva has also invested in the development of atom the uk digital bank that paved the way for other online banks. As an example of atom wanting to offer its customers something different it acquired grasp the software .pany specializing in video games and virtual reality development to build its digital platforms.
Atom invites its customers to .celebrate their individuality in every way . Allowing them to choose a logo name and colors to personalize the app experience. By allowing customers to customize the interface to suit their preferences atom is tapping into takeover psychology by turning their banking experience into something truly unique. Recently global financial services provider misys has announced that it is making gamification an integral part of its platform to help banks educate the next generation to better manage their money. banks know that the digital generation of millennials has to .mit to safeguarding their future. In a statement simon paris president of misys said that .digitalization has .pletely changed the way people interact and we believe that the next generation will be more motivated through gamification.
發表於 2023-12-12 15:26:39
