We are looking forward to the next edition!Hotel positioning how to make good use of ? The hotel industry has been having a hard time in Google search lately. Due to the fact that offer aggregators such as Booking.com or Kayak.pl are taking over more and more of the organic results the positioning of hotel websites is reaching a higher level - becomes more difficult and more expensive. If you maintain appropriate practices you can stand against the competition. However this should be done as soon as possible before bookings completely take over and the positions become much harder to achieve.
Why are bookings a problem for hotel corporate websites?Booking-Logo- In the largest Polish cities such as Warsaw Kraków Wrocław in the search results we will see that - of places are reserved for offer catalogs. In smaller cities the percentage photo retouching situation is slightly better but only slightly . What determines this phenomenon are often factors unattainable for ordinary websites very high saturation with offers rich internal linking millions of incoming links optimization time spent on website and many other things. All this makes Google eager to highlight these websites. It's the same with sponsored results budgets. How do travelers search for accommodation.
In over of people in the world use mobile devices to browse the Internet. It's similar in Poland. The most common search terms include hotel + location e.g. hotel Warsaw. Long tail phrases are also used among users e.g. hotel Poznań Stary Rynekhotel Warszawa non-smoking rooms< /span. This is a trend that makes life easier in many cases and which in my opinion should be used. Finally I wanted to mention a rather obvious fact different languages. Some countries have their own search engines and the customers are probably not only from Poland.Forbes.com. Another thing is voice searches.
發表於 2023-12-17 13:28:39
