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The approach essentially encourages us to think in ahuman-centred way when solving large-scale complex problems. According to TheInteraction Design Foundation, there are key phases to this process: empathize,define, ideate, prototype, and test. The reason why this works well is that somuch of it is or should be centered on the user experience, which is key todigital marketing success. Another interesting thing about this approach isthat it can be used in a non-linear way: so you may find yourself getting tothe testing phase and then coming back to the middle phase to reconsider ideas.
Designers and developers are likely to use this type of approach, so it’s agood idea to at least Find Your Mobile Number List have a solid understanding of it to pump up your marketingresume and apply it when feasible. Useful resources: UX & Web Design coursePodcast on the Importance of UX in Marketing video thumbnail Join forFREE to access this video Social Media As a marketer, it's essential to havesome understanding of social media marketing. You need to understand that it'snot as simple as creating a post and putting it out there. The content youcreate needs to be relevant, targeted and stand out so people will stopscrolling and click. It's also about understanding the strengths of eachplatform and if it will suit your audience. For example, if you're a fitnessbrand with a customer base of year olds then TikTok may help drive brandawareness.
You could post a video of customers at a fitness class or a promovideo showing what you have to offer. Conversely, if you supply computers tothe could help to make connections and engage in nichegroups that drum up business. It's about knowing your audience base, creatingcontent that will resonate, and using the right social platforms. Usefulresources: Social Media Style Guide and Template A Guide to Social Commerce TheKey Social Media Platforms A Complete Marketing Guide eBook Email marketingEmail is an essential tool for any marketer, espeically as first-party data ismore important than ever, since the demise of cookies. It helps you tocommunicate with, and influence, a captive audience and deliver personalizedmessaging through segmentation and workflows.
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