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The content features archive content ‘The Best of Wimbledon’, highlights, shorts, interviews, Wimbledon Kids and videos on legendary players such as Serena Williams. Facebook - Over . million followers are treated to historic moments such as footage of the longest match played, product promotion and archive footage Twitter - Nearly  million followers engage with video, images and questions such as ‘If there's one match in #Wimbledon history you could have attended, what would it be and why?’ to drive engagement. Instagram - Nearly  million followers featuring posts and reels TikTok - Features amazing shots, interesting facts, or funny outtakes to entertain nearly  million followers. LinkedIn - Interestingly LinkedIn drives nearly a third of the traffic to the website the most of all the social channels according to Similarweb. With nearly , followers the content shared focuses on the brand such as vacancies, awards and  


partnerships. However, there’s much more to Wimbledon than its website and social media activity. Let’s dig into its strategy to see how the tournament continues to evolve as a brand. Brand Partnerships Despite being open to innov Job Function Email List d digital experiences, Wimbledon is famously stringent with its brand guidelines as well as its commercial partnerships. Being somewhat discreet with its advertising has helped the brand to remain prestigious while placing greater focus on its longstanding relationships with the likes of Slazenger who supplies the tennis balls  





and drinks brand Robinsons this deal ended in , both two prestigious heritage English brands. Wimbledon currently has exclusive partnerships with: Slazenger - Official Ball  IBM - Official Information Technology  Lanson - Official Champagne  Ralph Lauren - Official Outfitter  Evian - Official Water  Lavazza - Official Coffee  Jaguar Land Rover - Official Car  Pimm's - Official Partner  To drive its international appeal, Wimbledon has partnered with a wider roster of international companies like Rolex, Gillette and American Express while broadening its branded content marketing efforts. Wimbledon & Evian campaign Wimbledon & Evian campaign Integrated campaigns Over the years, Wimbledon has launched .