You can choose specific job positions or functions, seniority

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Then click “+ Add new targeting criteria.” Business If your target audience has a specific employer, you can address them directly - even by name. However, you don't have to remember specific names; LinkedIn also allows you to target companies based on industry and company size. Education If you want to target people with a specific education, you can select ads based on schools. For example, maybe you're trying to target a specific alumni association - you can reach it through LinkedIn advertising. It is also possible to adapt this criterion to the field of study and degree. Experience If your product or service is best for.


CFOs, targeting only people with "CFO" in their titles will increase conversions and DB to Data ultimately save you money.  and many years of experience. Your target audience may also have a specific skill set, such as marketing, financial planning, or risk management. Think about what your audience is doing[Text Wrapping Breakdown] Then select the parameters of your target group. Targeting the people who will see your ad can help you achieve your campaign goal - the more specific and relevant it is to your audience, the better it will perform. LinkedIn allows you to target ads by several different categories.






You don't have to use all of these options, but the more specific your targeting criteria, the more relevant it will be to your chosen audience - and the more likely you'll have a better ROI. First, answer some basic questions, such as the language you want your ad to be displayed in. You must also select at least one location for your ads. Depending on your company, more specific targeting may be helpful. Then click “+ Add new targeting criteria.” If your target audience has a specific employer, you can address them directly - even by name. However, you don't have to remember specific names.