The prize itself is a viral element Customers are already

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Translated, compatibility between product and market. It refers to launching a product that perfectly fits the market. Just as product-market compatibility is important in overall business, the fit between prizes and customers is also an essential requirement in holding a successful event. Let me give you another example. At Channel Talk, we held an event where we gave coupons for free use of Channel Talk to the first 100 people who uploaded photos of their participation in the Channel Talk event on SNS. Since it was a 'first come first served + free gift for everyone' event, called a marketing cheat, we expected many people to participate. It was big. But what? Contrary to expectations, the participation rate was only 14% . For reference, the previously mentioned survey event had a participation rate of 52%, which is completely contradictory to this . Looking back, the biggest mistake I made at this time was not considering the prize-customer fit.


We thought that many representatives would attend the CXC event, but in reality, more working-level staff Cambodia Phone Number Data participated, and our biggest mistake was preparing prizes that the representatives would like. In fact, unless you are really loyal to the company or you are the boss, there is no need to post a proof shot on your private feed for the company So what is the lesson of this social experiment? Are the employees bad? Not at all (actually, even if it were me, I would have chosen Starbucks Americano). The really important takeaway is that understanding your target audience is really important when deciding on a prize. What customers really want is not simply an expensive gift, but a gift they need. Golden Counseling Award Event for brave warriors Giveaway? Can’t it just be a Starbucks gifticon? You might think this, but that's definitely not the case. I think selecting prizes is one of the tasks that shows how much thought we have put into our customers and the market. In my case, before coming to Channel Talk, I did marketing targeting college students. At that time, I realized that even for the same product, customer reactions were very different depending on what kind of product was given.




For example, when marketing to female college students, a cute Apeach doll had a much higher event participation rate than a convenience store gifticon or Starbucks coupon. ‘Apeach, why don’t you have any friends? ㅠㅠ Affectionate comments poured in toward Apeach, saying, ‘I’ll go to Dekko ㅜㅜ’. In this eventA total of 700 comments** were posted with a budget of less than 60,000 won. The power that Baby Apeach displayed in the giveaway was truly powerful. very tired from the abundance of giveaway events. In this situation, in order to really capture the customer's attention, you need to be able to show something completely different. One famous case that was successful as a giveaway was Baedal Minjok. At that time, Vita500 sold photos of Girls' Generation, and collecting all nine members became a trend. Taking this into consideration, Baedal Minjok employees personally brought Vita 500, a full set of 9 members of Girls' Generation, and held an event called <Write a review and receive a full set of Girls' Generation>, which received a great response. If you can't think of such a unique prize, one option is to refer to Naver Shopping Insight .