The point is that you’d probably look for a way to strike up a conversation based on something Reid’s interested in. When you show genuine interest and curiosity about your prospect’s interests they’ll be more likely to want to talk with you. Now take that live networking strategy and apply it to LinkedIn. Find a prospect you’d like to meet and try to strike up a conversation in your connection request. Automating LinkedIn Lead Generation Does NOT Work As you can see from my example the approach is highly personalized. You could not use the same
connection request or conversation starter with anyone else. It has to Afghanistan WhatsApp Number be unique to Reid. This is why automating LinkedIn outreach is a really bad idea. It’s impossible to do this level of personalization. It’s impossible to be human and automate outreach. Here’s an article where I dig deeper into the problems with automating your outreach. Examples of Social Selling On LinkedIn it’s time to start doing some outreach. Here are some examples of outreach that resulted in meetings and sales opportunities. In the above
example I approached someone who viewed my profile. I reviewed his profile and company page. Based on what I learned I composed this connection request. “Hi Vijay I noticed that you stopped by my profile. I work with Acumatica as part of the SSA team. Your firm seems to be one of the larger VARs. How long have you been a partner with Acumatica?” He responded within minutes and we booked a meeting to get acquainted. Here’s another example where someone reached out to me: In this case Michal mentioned someone whom we both follow. I comment on John Esperian’s content frequently. Michal probably saw my comments or he viewed my activity to learn that I’m a fan.