To understand everything about the difference

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Many people still do not differentiate between the terms lead and prospect . However, this distinction takes on its full meaning in the context of an inbound marketing strategy which aims to generate mass leads. between lead and prospect, it's right here! Leads, prospects, suspects, customers: the different degrees of maturity of your targets You don't go from simple visitor to a website to customer of the company in one click. The process of converting a visitor into a customer is long . Also, it is up to you to track your visitors in order to know when they reach maturity, and to identify the appropriate time to offer them an offer.


If you want to properly direct your marketing actions, it is necessary Phone Number Data to know how to differentiate between leads, prospects, suspects and customers. A suspect is a raw contact For example, it is a visitor to your website, a contact from your social networks or even a person met at a trade show. You don't know his needs yet, so he's not qualified . It could even be, for example, one of your competitors who is looking to benchmark your offer. In this case, these people are not of interest to you since they are not part of your buyer personas .




Not all suspects are therefore likely to become leads. We can associate the term suspect with that of “Marketing Captured Lead” used in the United States. A lead is a contact who has shown some interest in your offer Also called a “Marketing Qualified Lead”, this is an individual who has, for example, completed a form on your site to receive your newsletter. In short, he has given you his contact details and seems interested in your offer. This is a pre-qualified contact. The lead has a problem to which he is looking for a solution.