Tips on how to build a chatbot

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It's no secret that chatbots have revolutionized the world of marketing and business communication . Using technology, they are able to offer more sophisticated customer service and optimize their efforts by promoting deals and offers on demand and in a personalized way for their customers. If you want to start building a chatbot for your company , check out tips on how to build a bot with ChatGuru to make it a success . 1. Define your chatbot’s objective When creating a chatbot , the first step to think about is the problem you want to solve . So, list all your concerns, divide them into categories and classify the issues by urgency . With this information in hand, it will be easier to create a troubleshooting strategy that focuses on the things that matter most to you. 2. Decide what means of communication you will use Now, it's time to choose where your chatbot will be hosted. Here, we need to highlight some important data. Firstly, according to the Business Messaging Research Study (2020) , by Meta, formerly Facebook, 75% of respondents want to communicate with companies through messages , in the same way they do with friends and family.

Another factor that must be taken into account is the popularity of the platform. Sanuker 's Managing customer conversations at scale with the WhatsApp Business API report found that 68% of users considered WhatsApp to be the easiest method of contacting a company and 64% of consumers said it was unlikely or very unlikely to do so. Download a brand's app. In this sense, WhatsApp is the ideal application for integrating a chatbot for customer service. The messenger is the most opened APP during the day (54%), the one that takes the most time (27%) and is present on 54% of smartphone home screens , according to Industry Email List the “Panorama” survey, conducted by Mobile Time and Opinion Box. ChatGuru's API for WhatsApp Business allows you to integrate your number into a platform full of powerful features that will help optimize the work of your human agents. In addition to chatbots , which are capable of automating several stages of business communication , our solution includes an automatic intelligent funnel , personalized campaigns , quick responses , internal annotations, among other tools.



To learn about all ChatGuru tools, visit HERE . 3. Create KPIs for your chatbot After selecting the ideal objective and platform for your chatbot , it's time to define your virtual helper's goals. Your bot can aim to generate and nurture leads, resolve queries and customer satisfaction, for example. Your chatbot’s effectiveness can be assessed using a variety of indicators . Sessions opened, chats completed, or leads collected are some examples of what constitutes a metric . There is no limit to what can be achieved. At ChatGuru , your company can closely monitor chatbot performance . Our technology forwards all consumption , behavior and evaluation data to an environment that allows periodic generation of reports. With all this information in just one place and in an easy-to-understand format , your brand will be able to have several crucial insights on how to improve the consumer experience and seek to encourage specific audience behaviors, which will result in more assertive strategies.