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If the concern about a lack of sales is something that is bothering you, continue reading this article until the end, and discover how B2B industrial marketing can help you and create real and lasting results for your industry.
It may seem simple, but many people don't unders Chinese Overseas Asia Number Data tand it, and even confuse it with advertising or sales, so firstly, it's important to understand what marketing is.
Marketing basically consists of the process used to determine which products or services may be of interest to consumers.
There are several factors that form part of the strategy that will be used in sales, communications and business development.
We can understand Digital Marketing as actions or strategies of a company using digital tools and media.
Continue reading this article, because below we will talk about the topics below:
What is traditional marketing?
The 4Ps of marketing
What is digital marketing for industry?
IF THE
E-mail marketing
Social media
What is inbound marketing?
What is content marketing?
3 tips for making content effective
What can we conclude about digital marketing?
What is traditional marketing?
Traditional Marketing uses media that we know as offline. Billboards, magazines, television and other mass media used to publicize the communication of a company or product.
These means of communication always have a large audience, however it is not possible to measure their return effectively and costs can become very high for companies that do not have a budget previously allocated for marketing.
In this type of marketing, the product is on the shelves, limited by avenues and waiting for contact from the customer, who can touch and try the product in question.
Prices may vary according to the negotiations involved, and the customer can always try to negotiate a lower price alongside the administrator.
The sales location is limited to only one affected area, being neighborhoods or cities but nothing too far away, making access for new customers much more difficult.
Promotions are also linked only to this area and their dissemination depends on home catalogs, advertisements, billboards or in newspapers.
The 4 Ps of marketing
The 4Ps of marketing are the four basic elements that make up any type of marketing strategy: Price, Place, Product, Promotion.
As we can see from the name itself, they are the fundamental definitions that a company must make to reach a certain target audience.
Price
The value of the product and how it will be charged to the customer.
In this regard, there may be a variation in price, which may be cheap or luxury. It is possible to charge just once or on a monthly basis.
Among many other industrial marketing strategies such as psychological pricing, pay what you want, auctions, etc.
Square or Point
This is where the product will be available. In this case, it may be online or in physical stores.
But also about delivery and service dates.
In many cases, it is interesting to think about using service/product locations that complement each other.
For example, selling sports equipment in clubs or gyms.
Product
These are the characteristics and attributes that your company’s product or service will have
Here it is necessary to decide on sizes, colors, etc. In general, these are the functions of what is being offered.
Promotion
It basically consists of the dissemination strategies used. Strategies can be online such as sponsored links, Fanpage and even offline strategies such as advertisements, radio, among other possibilities.
Defining the marketing mix is very important to implement the company's strategic positioning and be able to impact the correct audience.
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發表於 2024-3-10 11:53:43