How to Write a Job Posting to Get Lots of Responses

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Some vacancies attract hundreds of candidates, while others receive only a couple of responses. If you think that it is a matter of paid advertising or a big salary, then this is not so. The first line in the search itself will not give such results if the ad is poorly written. But there are 4 secrets that will help attract more attention and get many applications from applicants. We will tell you about them in more detail.

Job title in the vacancy
The simpler and clearer the title, the easier it will be for job seekers to find your ad. Don't come up with bright and long titles to stand out among the ads. Most likely, specialists will not understand the wording and will start looking at other options. Here are some examples.

Bad name
too creative - tax cowboy,
very general - manager,
formal name from corporate documents - leading specialist of the group,
long - specialist of the communications department of the marketing division,
in a foreign language - head of SMM.

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A fitting title
consists of a maximum of 4 words - real estate sales specialist;
the usual option for a specialist is SMM specialist;
The job title immediately explains what responsibilities will need to be performed: targetologist.
Requirements for an employee
An important principle: do not overstate the requirements and do not pass off wishful thinking as reality. For example, is it really that important for a secretary to have 3 years of work experience? List only social media marketing service those knowledge and skills without which it will be impossible to complete the tasks. Do not write about stress resistance and readiness to work overtime just like that, just in case. A large and complex list will only scare off applicants, and as a result, you will receive few responses.

Working conditions
Highlight the advantages of your company and indicate them in the vacancy along with the standard list - employment under the Labor Code of the Russian Federation, comfortable office, friendly team.

What job seekers like: additional training, flexible hours or the opportunity to work from home a couple of days a month, voluntary health insurance, discounts on company products, partial or full compensation for foreign language classes or a fitness membership.